Thursday, November 19, 2009


People need to focus on the problem of childhood obesity itself to make sure that the problems of child obesity are solved.

This is why ‘nPLAY was formed. On a daily basis we read to each other alarming facts about childhood obesity like the following:

  1. 1 in 3 children are obese
  2. Physical consequences of childhood obesity include: increased risk of heart disease, high blood pressure, high cholesterol, type 2 diabetes, asthma, and trouble sleeping
  3. According to a Harvard University study, this generation of children is currently is the first generation with a life expectancy that may be shorter than their parents

After doing some research, one of our Founders pulled up a quote James Baldwin made at the 2003 California Child Obesity Conference. Mr. Baldwin stated, “Children have never been very good at listening to their elders, but they have never failed to imitate them.” We at ‘nPLAY couldn’t agree more and that is why we are so proud to be led by amazing athletes from a variety of sports that can offer to the youth of America examples of how to stay fit while having fun.

So here is what ‘nPLAY is. ‘nPLAY is a childhood obesity movement driven by the professional athletes of America. Led by Chairman Paul Pierce, star athletes such as Jennie Finch, Grant Hill, Nastia Liukin, Jerry Stackhouse, Evander Holyfield, Johnny Weir, Cullen Jones, Summer Sanders, Jay Fielder and Kenny Anderson have all teamed up to help provide every child with the opportunity to stay healthy and fit while having fun. ‘nPLAY has put together an amazing Board of professionals from a variety of industries. In addition, our Advisory Boards are comprised of doctors, educators, and fitness trainers that all are decorated in their own fields and dedicated to our mission. We thank each of them for supporting ‘nPLAY and taking time out of their schedules to join this cause.

There is so much at stake. The physical consequences our younger generation is experiencing due to obesity is putting their lives at risk. The increased costs of healthcare directly related to childhood obesity continues to burden our growing health care crisis. The Childhood Obesity epidemic affects everyone in America. We believe that ‘nPLAY can raise funds that can be spent on proven activity curriculum based programs and collect the data that details the effectiveness of those programs.

We hope you will support ‘nPLAY by joining this movement.

Help make a difference in creating a healthy America.

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